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AI search and AI SEO, explained term by term, with every claim linked to its source.
AI SEO, GEO and AEO
What AI SEO, GEO and AEO are, how the engines differ, and the work that moves them.
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What Is AI SEO?
The work of getting a brand retrieved, cited and recommended in ChatGPT, Google AI Overviews and AI Mode, Perplexity and Gemini, and how it differs from SEO.
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GEO vs AEO vs AI SEO: What's the Difference?
AI SEO is the umbrella, AEO is about answer extraction, GEO is about being named and cited in generated answers, and traditional SEO still runs the retrieval underneath all three.
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GEO vs SEO: What Actually Changed and What Didn't
Three things changed, the foundations did not, and the evidence for both is measurable.
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How to Get Cited by ChatGPT
What actually determines whether an AI engine names your brand, and the four layers of work that move it.
Measurement and Visibility
How to measure brand visibility in ChatGPT, Gemini, Perplexity and Google AI, and the frameworks that explain the numbers.
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What Is ChatGPT Search Visibility?
ChatGPT search visibility is how often your brand appears in ChatGPT's answers. It is measured differently from SEO.
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How to Measure Brand Visibility in ChatGPT and AI Search
The complete methodology for auditing a brand's presence in AI answers: prompt design, engine coverage, logging structure, the branded and non-branded split, and source classification.
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What Is Citation Equity?
The definitional framework for citation equity, and what builds the pattern that puts brands in AI answers.
Want AI to Recommend You?
Find out what AI engines say about your brand, who they recommend instead, and what we'd change first.