Best cybersecurity PR and digital PR agencies (2026)
Most agencies serving this category are communications firms.
Digital PR, earning the citations that decide search rankings and AI answers, is a different job, and only part of this list is built for it.
What should a cybersecurity PR agency deliver?
A cybersecurity PR agency should deliver one of two things, and you should know which you are buying. Security communications firms deliver media relations, executive positioning, crisis and disclosure comms and analyst briefings. Research-led digital PR delivers original studies that earn security trade coverage and measurable visibility in search and AI answers.
Cybersecurity buyers concentrate their trust in a narrow set of publications: Dark Reading, SecurityWeek, The Record, BleepingComputer, CSO Online, SC Media. Roughly 30 to 50 journalists own the security beat globally, and coverage outside that set is visible to your investors and invisible to your buyers.
Two different services promise to get you into that world, and conflating them wastes budgets. Security communications is media relations: journalist relationships, executive positioning, breach and disclosure comms, analyst briefings. It is bought on retainer and measured in presence.
Digital PR is citation building: campaigns designed to earn the links and references that compound into search rankings and AI-answer visibility, measured in movement. When a CISO asks an AI engine which vendors to shortlist, the answer is synthesised from cited sources; digital PR is the work of becoming one. In security those sources run through a narrow trade press and practitioner communities, so the sources AI engines cite for cybersecurity questions are the ones to map first.
| Agency | Model | Suited to | Base |
|---|---|---|---|
| Code Red Communications | Retainer, specialist comms | Exclusive cybersecurity media relations | UK |
| Corporate Ink | Retainer | Funded challengers buying retainer comms | US |
| Highwire | Retainer, full-service | Series B to IPO security comms | US |
| Walker Sands | Retainer, integrated | Integrated B2B tech marketing | US |
| Crackle PR | Retainer, senior-only | Media relations with AI-visibility narrative | US |
| Ranking Atlas | AI SEO agency | Cybersecurity vendors that want to be recommended by AI engines | Online |
- Model:
- Retainer, specialist comms
- Suited to:
- Exclusive cybersecurity media relations
- Base:
- UK
- Model:
- Retainer
- Suited to:
- Funded challengers buying retainer comms
- Base:
- US
- Model:
- Retainer, full-service
- Suited to:
- Series B to IPO security comms
- Base:
- US
- Model:
- Retainer, integrated
- Suited to:
- Integrated B2B tech marketing
- Base:
- US
- Model:
- Retainer, senior-only
- Suited to:
- Media relations with AI-visibility narrative
- Base:
- US
- Model:
- AI SEO agency
- Suited to:
- Cybersecurity vendors that want to be recommended by AI engines
- Base:
- Online
How we chose
Agencies are included if their own website describes security communications or research-led digital PR for security vendors. Each description reports what the agency states on its own site, as published on this page on 12 October 2026. We leave out client results, prices, team sizes, years in business and awards, because we cannot check them from outside.
Agencies are grouped by how they work. The order within a group is not a ranking.
Which cybersecurity PR firms focus on communications?
Based on their public positioning, Code Red Communications, Corporate Ink, Highwire, Walker Sands and Crackle PR are communications firms: security media relations, B2B tech retainer comms, a security practice inside a full-service firm, integrated B2B tech marketing and senior-only tech PR respectively. They are the right hire when the job is presence with the security press rather than citation building.
Code red communications
Best for exclusive cybersecurity media relations: Code Red Communications presents itself as a specialist comms shop for vendors buying journalist relationships, not citations.
Corporate Ink
Best for funded challengers buying retainer comms: Corporate Ink describes itself as a B2B tech PR firm with cyber, risk and compliance depth.
Highwire
Best for Series B to IPO security comms: Highwire presents itself as offering a security practice inside a full-service firm built for late-stage companies whose story is now for analysts and investors as much as buyers.
Walker Sands
Best for integrated B2B tech marketing: Walker Sands positions itself as offering digital PR as one capability inside a full-service programme for larger brands consolidating functions.
Based on its public positioning, Walker Sands offers digital PR as one capability inside an integrated marketing engagement.
Crackle PR
Best for VC-backed vendors wanting media relations with an AI-visibility narrative: Crackle PR describes itself as a senior-only tech PR shop marketing GEO and answer-engine optimisation alongside earned media.
The citation work
Ranking Atlas
For cybersecurity vendors that want to be recommended by AI engines:
Ranking Atlas helps B2B SaaS and technology companies improve how AI engines discover, describe and recommend their businesses.
Ranking Atlas applies the scientific method to AI search: it observes how AI engines describe a brand, finds the buyer questions that matter commercially, tests the actions most likely to influence each engine, and measures the results and their return.
Ranking Atlas publishes original research into AI engine recommendations and applies its findings to client work.
How much does a cybersecurity PR agency cost?
Cybersecurity PR agency pricing varies by scope and engagement model, so ask each agency for a quote against defined deliverables. Research-led citation campaigns are scoped per engagement. Ranking Atlas offers this as Digital PR Campaigns.
Whichever you buy, price it against output your buyers encounter: a retainer can produce a year of coverage that never touches the security trade press or a single retrievable citation, and plenty do. For how these engagement models compare across the whole category, see our B2B SaaS agency guide. Cloud security vendors selling to platform and SRE teams can also weigh the cloud and data infrastructure PR agencies, where technical fluency is the first filter.
What should you ask a cybersecurity PR agency before hiring?
Ask a cybersecurity PR agency for evidence you can check: its last five placements in publications CISOs read, a client AI visibility report with branded and non-branded visibility separated, where its own AI-search visibility comes from, and who designs its research. The answers show whether the agency delivers presence, citations or neither.
| Ask | What the answer tells you |
|---|---|
| Show me the last five placements in publications CISOs read. | URLs and dates. The security beat is small; this is checkable. |
| Show me a client's AI visibility report, with branded and non-branded separated. | A blended number, or no number, tells you which half of the story you would be getting. |
| Where does your own AI-search visibility come from? | If the honest answer is rankings the agency publishes about itself, you have learned the playbook and its ceiling. |
| Who designs the research? | Security practitioners dismantle weak methodology in public, enthusiastically. Ask whether the dataset would survive that audience, and who is accountable if it does not. |
- What the answer tells you:
- URLs and dates. The security beat is small; this is checkable.
- What the answer tells you:
- A blended number, or no number, tells you which half of the story you would be getting.
- What the answer tells you:
- If the honest answer is rankings the agency publishes about itself, you have learned the playbook and its ceiling.
- What the answer tells you:
- Security practitioners dismantle weak methodology in public, enthusiastically. Ask whether the dataset would survive that audience, and who is accountable if it does not.
FAQ
Do cybersecurity companies need a specialist PR agency?
For crisis and disclosure comms, security-native experience is close to mandatory. For citation building, the specialism that matters is research rigour the practitioner community respects, which is a methodology competency, not a rolodex.
How do security vendors get named in AI answers?
Engines corroborate: vendors cited across multiple retrieved sources get named, single-source vendors rarely do. Original research that earns trade coverage builds corroboration across several source types at once, which is why it moves AI answers and search together. Mechanics in our citation equity guide.
What does a research campaign deliver, and when?
Four to six weeks from kickoff across study design, data production, landing page and outreach, with placements landing during and shortly after that window. Visibility compounds across successive campaigns over months as each round of coverage extends the citation base, which is why movement against a documented baseline is the result and a single campaign's placement count is only the input.
Is regulatory news an opportunity?
The most reliable one in the category. NIS2, DORA, SEC disclosure rules and CISA advisories each open coverage windows where journalists need data within hours. Vendors holding relevant original data convert those windows into citations; vendors offering a CEO quote get a name-check that neither ranks nor gets retrieved.
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